The 6 P’s of Luxury Marketing

Here is the latest white paper I wrote with Jeff Winsper. Winsper is a “thinking” firm headquartered in Boston, MA. The company focuses its efforts around three primary audiences: affluent consumers, general consumers and c-level business leaders.

Relying on years of experience in effectively marketing to the affluent, Winsper rejects the traditional one-di­mensional approach and demonstrates that considering other variables will enable firms to win new clients. Winsper believes that there is a fundamental difference between communication and connection and that to be successful, brands must effectively do both. Moving beyond simple composites of the affluent based on typical demographic data representing the “what” and “where” of affluence or media usage and consump­tion, Winsper’s approach allows marketers to align their brands with the who, why, when and how of this highly desirable, profitable and important audience.

Introducing the 6Ps of luxury marketing, a comprehensive system that embraces all the touch points be­tween luxuries and consumers. The 6Ps lays out an approach that will enable luxury marketers to better understand their customers – and build longer-lasting, more profitable relationships with them.

You can download this white paper at http://www.winsperinc.com

Comments

[Gabriela Pires]

Olá gostaria de saber realemnte quais são os 6 ps do marketing, pois estou efetuando um trabalho na faculdade e encontro diversos ps. Encontrei preço, praça, promoção, produtos, pesquisa e falta um que me confunde. Se puder responder em meu e mail ficaria agradecida. Desde já obrigada.