The Extraordinary Experience*

Peacock Nine - a market research firm with a different approach

Should you read this blog on a regular basis, you know how much I value innovative, 'thinking' firms (see: Winsper, Fahrenheit 212, River West brands). I met Peacock Nine at an AMA (American Marketing Association) lunch event last week. Peacock Nine stays away from the traditional qualitative and quantitative models and shake things up. For Peacock Nine: Traditional market research is needlessly slow, wasteful and expensive. The surest route to fresh perspectives from market research is via fresh methods.

Examples of methods include cognitive collage (which allows participants to describe brands using photographs and drawings), online discussion forums and ethnographies. Peacock Nine has offices in Chicago and Shanghai. They also host a blog, http://www.peacocknine.com/blog/.

Life's short get a divorce – the banner has been taken down!

In an interview to ABC News' Law & Justice Unit, Corri Fetman, who came up with the idea declared: "Law firm advertising is boring&Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different."

Apparently, the firm received more than 1000 phone calls and email messages about the ad! The bad news is that the ad had to be removed as the ad firm did not get any permit from Chicago City hall. The good news is that the law firm has other raunchy ideas…Watch this space.

Life's short. Get a divorce

Here is a banner that overlooks the 'Rush triangle', at the intersection of Rush St and State St in Chicago. Also nicknamed the 'Viagra triangle', successful professionals like to valet park their sports cars and eat lunch at local restaurants...