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  • Emmanuel Probst holds an MBA from the University of Hull, UK and is in the process of completing a Doctor of Business Administration at the University of Nottingham Trent, UK.

    Emmanuel’s academic research mainly focus on the experiential aspect of luxury consumption; his other areas of interest are: Experiential consumption in general, Branding, Advertising and Consumer research.

    Based in Chicago, Emmanuel is a Senior Client Development Manager at Research Now, the European online fieldwork and panel specialist.

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« Life's short. Get a divorce | Main | Peacock Nine - a market research firm with a different approach »

May 17, 2007

Life's short get a divorce – the banner has been taken down!

In an interview to ABC News' Law & Justice Unit, Corri Fetman, who came up with the idea declared: "Law firm advertising is boring&Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different."

Apparently, the firm received more than 1000 phone calls and email messages about the ad! The bad news is that the ad had to be removed as the ad firm did not get any permit from Chicago City hall. The good news is that the law firm has other raunchy ideas…Watch this space.

Posted at 01:55 PM in Advertising |

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