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  • Emmanuel Probst holds an MBA from the University of Hull, UK and is in the process of completing a Doctor of Business Administration at the University of Nottingham Trent, UK.

    Emmanuel’s academic research mainly focus on the experiential aspect of luxury consumption; his other areas of interest are: Experiential consumption in general, Branding, Advertising and Consumer research.

    Based in Chicago, Emmanuel is a Senior Client Development Manager at Research Now, the European online fieldwork and panel specialist.

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May 30, 2007

Peacock Nine - a market research firm with a different approach

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Should you read this blog on a regular basis, you know how much I value innovative, 'thinking' firms (see: Winsper, Fahrenheit 212, River West brands). I met Peacock Nine at an AMA (American Marketing Association) lunch event last week. Peacock Nine stays away from the traditional qualitative and quantitative models and shake things up. For Peacock Nine: Traditional market research is needlessly slow, wasteful and expensive. The surest route to fresh perspectives from market research is via fresh methods.

Examples of methods include cognitive collage (which allows participants to describe brands using photographs and drawings), online discussion forums and ethnographies. Peacock Nine has offices in Chicago and Shanghai. They also host a blog, http://www.peacocknine.com/blog/.

Posted at 11:53 AM in Market Research |

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Comments

Bradley Peacock

Emmanuel,
I just came across your blog this morning via an unrelated Google search.
Great blog!
Thank you for the nice endorsement.
All the best,
Bradley Peacock

Posted by: Bradley Peacock | June 23, 2007 at 10:58 AM

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