5W is a young, fast growing PR firm headquartered in New York. A recent article in Business Week suggested that its CEO was egocentric. Well, I have not met him personally but am quite impressed with their eclectic roaster, which includes hip-hop artists, restaurants and Tech firms to name but a few. Looking at their website, there is a clear emphasis on the word 'aggressive' (strategy, approach, culture...). While aggressivity seems to be rewarding for the time being, I am curious to see how well the firm will do in the long run. Watch this space.
The article from Business week is at: http://www.businessweek.com/magazine/content/07_46/b4058064.htm?chan=search
The agency's website: http://www.5wpr.com
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I've read 5W in some of the blogs too. I think they're good too!
-Baron
Posted by: pr experts | November 23, 2009 at 02:28 AM