You too can get rid of clients who are wasting your time and your ressources! Demarket to your unprofitable clients. That is, discourage them to buy from you! Here is how:
http://www.iveybusinessjournal.com/view_article.asp?intArticle_ID=625
About the author
Emmanuel Probst holds an MBA from the University of Hull, UK and is in the process of completing a Doctor of Business Administration at the University of Nottingham Trent, UK.
Emmanuel’s academic research mainly focus on the experiential aspect of luxury consumption; his other areas of interest are: Experiential consumption in general, Branding, Advertising and Consumer research.
Based in Chicago, Emmanuel is a Senior Client Development Manager at Research Now, the European online fieldwork and panel specialist.
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May 06, 2008
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